You may have noticed that more and more retailers as well as manufacturers have expanded their digital advertising. No longer is an e-mail blast the sole digital component of communication between a nursery and its customers. My goodness, who doesn’t have a presence on Facebook or Twitter in 2010?
However, there is a dangerous trend in this: many large garden retailers and product manufacturers have outsourced their digital PR work to outside firms; or, to employees who know their way around a computer better than the product aisles.
For example, one large, California-based garden center sent this Tweet out to their followers last week: “Garden Tip: Do you have bug problems in your garden? Try Sevin Insect Control. It’s OK to use on edibles and is environmentally-friendly.”