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Beware

MrBrownthumb + MrSubjunctive discussed Farmer Fred’s post on twitter. Whether this is happening on large scale or not, be sure to use caution with chemicals for the garden.

You may have noticed that more and more retailers as well as manufacturers have expanded their digital advertising. No longer is an e-mail blast the sole digital component of communication between a nursery and its customers. My goodness, who doesn’t have a presence on Facebook or Twitter in 2010?

However, there is a dangerous trend in this: many large garden retailers and product manufacturers have outsourced their digital PR work to outside firms; or, to employees who know their way around a computer better than the product aisles.

For example, one large, California-based garden center sent this Tweet out to their followers last week:
“Garden Tip: Do you have bug problems in your garden? Try Sevin Insect Control. It’s OK to use on edibles and is environmentally-friendly.”

Whoa, Nellie.

Let’s read the label of Sevin Insect Control, shall we? 

  blog it


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